How to become a successful Instagram influencer in 2021

To start with: Instagram influencers make money, gather millions of followers by channeling their inner creativity, and have prominent status on social media. Sounds fascinating and highly rewarding? But, before you take the plunge, remember that out there is a sea of influencers - both budding and established - and you'd need to make a serious effort to stand out.

Find Your Niche

While it is okay to post some content that appeals to different audiences, it’s important to have a niche.

Chances are, you won’t be popular in every influencer category but that’s totally okay! If you choose a niche based on your interests and talents, you’ll attract people who are like-minded and have similar interests to you.

Basically, by working within a niche, you’ll attract a dedicated following rather than just fairweather fans.

In our opinion, the best way to choose a niche is to combine two of your interests. If you love skincare and travel, your niche can be about keeping your skin healthy and glowing while you’re on the road.

You get the idea, now think of your niche!

Create good content

It's defined by the people the content is intended for – prospects, customers & influencers. It's defined by the people we're trying to attract, engage and influence. Great content, I mean, “great freaking content”, is indeed what people share/spread/link to. But there's more to the story to make that work.

Be a Fan of Your Fans

Have you ever commented on the post of an influencer you like and they actually like or reply to your comment? It can make your day.

It goes a long way when influencers show that they actually care about their fans as fellow human beings. When an influencer shows that they know their fans are real people with real emotions, it touches people and helps build a stronger connection.

Some ways to show your fans that you’re a fan of them is to reply to their comments, give them shoutouts, repost their photos and hold giveaways.

Socrates once said, “know thy audience.” Okay, that’s definitely not true, but you get the point! It’s worth it to take the time to get to know your audience and their preferences. It’ll help build a stronger bond between you and your fans.

Network With Other Influencers

Let’s say you start getting some traction as an influencer and need people you can relate to, learn from and even teach. Well, you’re in luck because there are tons of influencers out there who love to connect with their fellow Instagrammers.

Really, it’s sad to see influencers who fight one another instead of working together. Don’t be like that. You’re all working with the same platform trying to reach similar goals. If you put your minds together, you can learn a lot and make some awesome friends along the way.

Be a team rather than competitors

Get an Instagram Business Account

Step No.2 in learning how to become an Instagram influencer involves getting serious about your analytics.

What’s an Instagram business account? And, why do you need it?

An Instagram account has a lot of useful tools for influencers such as Instagram Insights.

Insights lets you know the demographic data of your followers. It allows you to identify follower fluctuations, top locations, audience activity times, profile views and website clicks, based on a set time period.

Show the World Who You Are

Who are you? Are you a musician, dancer, filmographer or fashionista? Maybe your passion lies elsewhere or you have multiple talents. That’s great! Let the world know who you really are.

Use Instagram as your platform for strutting your stuff. If you’ve got it, flaunt it. To become an Instagram influencer, you need to show how unique you are. This brings us to our next point...

Work With #hashtags

Some people love them and some people hate them, but no matter what your opinion is, the fact of the matter is that hashtags work.

Using hashtags will make your posts visible and accessible to an audience much wider than your follower base. Hashtags are a huge way to expand your reach and influence, and that’s a big #victory.